"Fascination of Time – Bringing Time to Life" premieres in Berlin
German Watch Museum Glashütte presents documentary film about the art of watchmaking in Germany
On February 11, 2014, the German Watch Museum Glashütte presented its new film “Fascination of Time – Bringing Time to Life” at the Free State of Saxony’s representation to the German Federal Government in Berlin. Host for the evening, along with the “German Watch Museum Glashütte – Nicolas G. Hayek” foundation, were the Saxon watchmaker Glashütte Original and the State of Saxony mission itself. In attendance at the premiere were guests from political, economic and tourism-related affairs, along with representatives from a number of embassies, representatives of the museum foundation and the City of Glashütte as well as journalists, specialising in cinema, art, culture and economic development.
Following welcoming words from State Secretary Erhard Weimann and an introduction by the mayor of Glashütte, Markus Dreßler, the premiere of “Fascination of Time – Bringing Time to Life“ was shown to the more than 165 guests present for the occasion.
The subsequent podium discussion, which took place under the motto “Museums as mirrors of our time and the region – new impulses from public-private partnerships”, provided an opportunity to consider various possibilities and forms of cooperation designed to preserve cultural heritage.
Klaus Brähmig, a member of the Tourism Committee of the German Parliament; Mayor Markus Dreßler; Dr. Mathias Ullmann, Managing Director of the “German Watch Museum Glashütte – Nicolas G. Hayek“ foundation; and Christina Hentschel, Head of Marketing, Glashütte Original, answered questions from the guests.
A film is made
It was at the beginning of 2012 when the idea came up to make a new film to present the world-famous Glashütte watchmaking craft, its traditions and its future; the education and training of young people in the trade; as well as the valuable collections held by the museum itself. The two filmmakers, director Konrad Hirsch and producer Julius Günzel, proved to be the right partners for the museum’s project.
The film is not concerned simply with the presentation of the museum and individual exhibits. The goal is rather to give the broader public some insight into the Saxon craft of watchmaking, its roots in Dresden and its potential developments in the future. The film also discusses the history of Glashütte as a mining town and the subsequent development of the watch industry in this location. The film’s protagonist, an apprentice watchmaker at the Alfred Helwig School of Watchmaking, introduces the viewer as well to the Mathematics Physics Salon Dresden, and to the theoretical and practical training of watchmakers in Glashütte.
During the trip through Glashütte’s history the viewer meets Swatch Group CEO Nick Hayek, who talks about the reasons his father, Nicolas G. Hayek, chose to support the watch industry in Glashütte, and about his appreciation for the art of German watchmaking.
Museum director Reinhard Reichel provides information about the certificates of origin issued by the museum and talks about the history of the historic building that today houses both the museum and Glashütte Original’s Alfred Helwig School of Watchmaking.
In addition, Mayor Dreßler discusses the positive development of Glashütte as an economic site.
The film segments dealing with the history of Glashütte are framed by scenes of modern dance performed in different rooms in the museum, which are the fruit of a collaborative project in the winter of 2012 with the Palucca Hochschule für Tand Dresden. The basis of the project was a collaboration between the Palucca Hochschule für Tanz and the Alfred Helwig School of Watchmaking, which has been in place for more than five years now and is expected to continue in the future.
Facts about the film:
Duration: 35 minutes
Language: German with English subtitles
Bonus material: Production and advertising films from the 1920s and 1970s