Glashütte Original celebrates launch of its new Chronograph
Event and exhibition in Dresden kick off worldwide road show
The evening of October 10 took place under the sign of the high art of watchmaking. To celebrate the launch of its most recent masterpiece the Saxon watchmaker Glashütte Original invited guests to an exclusive evening of technological sophistication and timeless elegance.
More than 120 guests, among them numerous business partners, customers, journalists and friends of the brand, accepted the invitation to join the celebration in the QF quarter near Dresden’s Frauenkirche.
Star of the show was the innovative Calibre 37 chronograph movement, which was developed from the ground up and made in the firm’s own manufactory. The new automatic movement debuts in two exquisite models at the same time: the elegant Senator Chronograph Panorama Date and the sporty Seventies Chronograph Panorama Date.
The initial presentation in spring at the Baselworld fair attracted a great deal of attention; today the new watches make their initial appearances in the firm’s own boutiques around the world, to be followed by their step-by-step presentation in the stores of authorised dealers. Thus the guests in Dresden were among the first to experience the new chronographs “live”.
Glashütte Original managing director Yann Gamard and Germany’s brand manager Lothar Schlichting opened the show with a word of welcome and an invitation to explore the new chronographs in all their facets and technical particulars.
There were plenty of opportunities to do so: two watchmakers from the manufactory were on hand for live presentations of selected steps in the assembly of the Calibre 37 and other mechanical movements. Interested guests were offered a chance to try their hand at the watchmaker’s craft.
The technology of the new chronograph movement and the history of chronograph production in Glashütte Original were presented in an interactive exhibition, which is to remain open to the public for 10 more days on the lower level of the QF centre in the Frauenkirche area of downtown Dresden, before it continues its international road show.
One attraction proved especially popular with the guests: a slot-car racetrack featured a track in the form of the typical Glashütte Original “Double-G” logo.
As the model cars raced around the track, the individual times, along with that of the evening’s fastest driver, were stopped, precisely and reliably, using the new chronographs.
Musical accompaniment for the evening was provided by music producer, Echo Prize winner and DJ Sven Helbig, who made his name with numerous international appearances and music projects undertaken with, among others, the Pet Shop Boys.
Together with the cellist Konstantin Heidrich and in the following DJ set, Sven presented an unusual mixture of electronic and orchestral music.
This performance, the first-class catering and many interesting discussions made time seem to fly, and so it was already late when a further high point of the evening was announced. The event coincided with the second birthday of the Glashütte Original boutique.
A birthday cake drew great applause upon presentation, and the first pieces were presented to the Dresdner Glashütte Original Boutique team led by boutique manager Sebastian Prinz – in recognition of two very successful years at the Dresden location. Throughout the evening the boutique remained opened to guests, allowing them to discover, along with the new chronographs, other fascinating models in the Glashütte Original collection.