360 ° - The Facets of Glashütte Original
Glashütte Original starts international Road Show in Basel
The German watch manufactory Glashütte Original has launched a global road show under the theme “360° - The Facets of Glashütte Original”.
The innovative traveling exhibition on the watchmaker and its history premiered March 23, 2015 in the presence of watch experts, connoisseurs and international publicists at the heart of the Swatch Group Plaza at the international watch fair, Baselworld 2015.
170 years after the founding of the watchmaking industry in Glashütte, Saxony, the manufactory has developed a comprehensive road show, which will travel in the coming months to a number of different cities around the world. The exhibition concept has a circular and welcoming setup based on three pillars: the rich heritage, the exciting present and the promising future of the brand.
Multi-media installations highlight various facets of Glashütte Original, focusing not just on the manufactory in Glashütte but also on the firm’s dial manufactory in Pforzheim, Germany, its Alfred Helwig School of Watchmaking, and the German Watch Museum Glashütte. The exhibition thus highlights the importance of support for young watchmakers, the significance of innovation along with the preservation of craft skills, experience and the firm’s rich heritage of watchmaking expertise.
A selection of historic timepieces from the German Watch Museum Glashütte – the manufactory is a co-founder of the museum along with the City of Glashütte – represent the origins and development of the art of watchmaking in Glashütte from 1845 to the present.
In addition to these fascinating exhibits, the brand proudly presents the most important technical and design milestones from previous years.
At the very heart of the exhibition is a so called “watchmaking bar” installed as a centrepiece. Here, visitors can not only discover the in-house expertise and skills of Glashütte Original’s craftsmen, but also test their own watchmaking talents under professional guidance.
Also on hand for the road show launch in Basel were two employees from the firm’s own dial maker in Pforzheim, who demonstrated the various steps involved in making the delicate and finely decorated dials.
This demonstration of the art of watchmaking and dial making developed over the course of the day to a veritable magnet for visitors. Many busy guests at the fair took time to stop for a moment at the special exhibition by Glashütte Original to experience traditional German watch- and dial making art „live“.
The special exhibition was set up next to the firm’s well-appointed stand at the fair, where visitors could also admire the current collection.
Details regarding additional road show stops can be found on our website and on social media channels under #GOFacets.