Every watch model begins life in the cradle of ideas
This department‘s responsibilities range from innovative new constructions to the further development of watchmaking highlights and on to new designs for movements and dials.
The main priority is the search for sensible functions and their clear, harmonious aesthetic form. The Manufactory‘s own panorama date display is a good example.
Detailed requirements for potentially successful concepts are set out in a functional specification document. At this point the new project is assigned to one or more constructors. Close cooperation between the production and prototype specialists results in the initial prototype. During prototype construction, one model is first completed and then tested extensively in the laboratory (ability to function, adjustment behaviour, power reserve, shock testing). The design team improves the drafts and finds a final solution. Additionally, designers are in charge of having new products patented.
(From concept to product launch the Manufactory requires three or four years. For a masterpieces of haute horlogerie such as the Grande Cosmopolite Tourbillon, development can take up to six years.)