Glashütte Original Boutique opens in the heart of Vienna
Viennese charm meets German perfection and Saxon excellence
20 October 2016, Kohlmarkt 4, 1010 Vienna – Glashütte Original celebrated the official opening this evening of its first Boutique in Austria, with an event entirely under the sign of excellence and the fine arts. The German watchmaker took the opportunity of this glamorous occasion to present, as well, its new Senator Excellence models.
Following a reception in the Boutique the brand invited its guests to a venue created especially for the event, on nearby St. Michael's Square (Michaelerplatz). The highlight of this cultural evening was a concert by the Gustav Mahler Orchestra under the direction of Alexei Kornienko, which carried the audience away on a musical journey. Thus the Saxon art of watchmaking met Viennese charm, and the encounter proved just how complementary they are.
Time for Excellence
Numerous representatives of the press and media, friends and business partners of the Brand gathered in Vienna to celebrate the opening of the new Glashütte Original Boutique – an evening in which the finest art of German watchmaking was celebrated in every sense. An experienced master watchmaker and an expert from the company's own dial manufactory in Pforzheim offered insights into their craft.
The ties that bind art, music and watchmaking together are many and diverse. As a partner of the Dresden Music Festival for many years, it was an obvious choice for Glashütte Original to end this evening on a musical note as well.
Impressions of such sights as the Church of Our Lady (Frauenkirche), the Zwinger Palace or the Semper Opera House, along with the Viennese skyline, put the guests in the mood for the concert with Alexei Kornienko and the Gustav Mahler Orchestra. Accompanied by Mozart's Divertimento D-Dur, Tik-Tak-Polka by Johann Strauss II, E. Strauss's Polka Bahn frei and other pieces the audience embarked on a musical journey that linked the values of the Saxon manufactory to the heritage of Viennese classical music. A moody crossover composition by P. Singer brought the Saxon-Austrian evening to a close.
A premiere address in the Austrian capital
With the new Boutique at Kohlmarkt 4 the Saxon art of watchmaking has now found an official home in Austria in as well. The store, with its 70 square meter salesroom, is located in one of the city's finest shopping districts, in close proximity to a number of important landmarks.
A modern interior and sophisticated amenities welcome the visitor to the world of Glashütte Original. An interactive „Wonder Wall“, for example, uses an oversized magnifying glass to presents the inner life and refined decorations of the complex timepieces. A welcoming lounge area in the back of the store is equipped with a multimedia installation and offers plenty of space for informative discussions and discoveries. The comprehensive Brand experience is complemented by an elegant presentation of the current collection and the unmistakable ceiling decoration, which shows the design of the new manufactory Calibre 37.
Excellent Timepieces: now also available with Panorama Date and Moon Phase
Prior to the opening event in the evening two new watch models were presented to the press on hand. Fully in tune with the "excellent" theme, the Senator Excellence Panorama Date and the Senator Excellence Panorama Date Moon Phase set new standards in terms of precision, running time, stability and aesthetics and combine them with the promise of proven quality.
The two timepieces, housed in elegant red gold or stainless steel 40 mm diameter cases, combine the high standards of the new Glashütte Original Calibre 36 movement with two of the watchmaker's characteristic complications. The new movement unites ambitious engineering and flawless aesthetics with robust innovations made for everyday use, such as a maximum running time of over 100 hours, extreme precision and exceptional stability. These qualities are confirmed in a test cycle lasting 24 days; performed on each and every Senator Excellence, the results are made available to the owners of each watch invidually.