Glashütte Original looks back on the 65th Berlinale
Berlin's biggest cultural event came to a close last Sunday. For ten days the 65th International Film Festival revealed the creative power and diversity of the cinema and celebrated the best films and filmmakers worldwide.
Glashütte Original – once again Official Partner of the Festival – looks back again in the fifth year of the partnership on a successful and exciting time in the German capital. One of many highlights was the premiere of 5 individual short films.
Glashütte Original in 5 short films
The 65th Berlin International Film Festival offered Glashütte Original the perfect opportunity to present its own innovative film project. The result of this exceptional project is five films narrated in five different languages from seven authors in all. For the premiere, the Saxon manufactory — official partner of the Berlinale since 2011 — invited partners and press to Soho-House in Berlin, where the protagonists and concept-authors took questions from the guests on hand and engaged in a discussion from the podium.
The third of three premiere showings coincided on February 11, 2015 with the release of the films on the manufactory’s YouTube channel.
The concept called for the presentation of new, unusual and above all personal points of view of the brand, and with this in mind, in August 2014 the Saxon watchmaker turned to friends, partners and persons familiar with the industry with a very particular request: to develop a concept for a film that would present their own individual perspective on Glashütte Original.
The response was more than positive: a difficult decision-making process led to the selection of five of the seventeen very successful submissions from around the world, each with its own approach to style and content. The result is five unique short films that speak of very personal ties to Glashütte Original while focusing on the particular features of the manufactory.
Glashütte Original Lounge again popular venue for filmmakers
In 2015 the Glashütte Original Lounge on the 24th floor of the Kollhoff Towers proved once again to be a popular meeting point. Filmmakers, journalists and accredited guests from around the world accepted an invitation from the Saxon manufactory and enjoyed the sophisticated atmosphere of the Lounge high above the Festival grounds. From the 5th through the 14th of February it offered visitors impressive views of the red carpet far below.
Along with media representatives and business partners, a great number of actors and film crews met in Lounge and took advantage of the relaxed atmosphere high over the rooftops of Berlin to hold receptions and interviews with the press.
Among others present were movie stars such as James Franco („I am Michael“), Juliette Binoche („Nobody Wants The Night“), Kiernan Shipka („One & Two“), as well as „Game of Thrones“ stars and Aidan Gillen.
Glashütte Original was pleased to host numerous visits by casts and crews of films from the „Perspektive Deutsches Kino“ section; together with section head Linda Söffker, they made use of the Lounge to prepare for their upcoming premieres.
The partnership in the anniversary year
The manufactory's partnership with the „Perspektive Deutsches Kino“ section, which includes the award of the „Made in Germany – Perspektive Fellowship“ prize, entirely funded Glashütte Original, was complemented again this year by the "Made in Germany – Talking about Film" series of discussions in the Lounge.
Last year Glashütte Original extended its commitment to the partnership with the "Retrospektive" and "Hommage" sections of the Festival. While the former is concerned with the history of cinema and turned this year to "Color by Technicolor", the "Homage" section honours influential directors and internationally recognized cinematic artists with the Honorary Golden Bear. The prize was given this year to the German filmmaker Wim Wenders, who accepted the award on February 10 from Festival Director Dieter Kosslick.
As partner of the Hommage section it was a great honour for the manufactory, not only to host the reception for numerous prominent guests following the award of the Honorary Golden Bear, but also to welcome the artist to a discussion in the Lounge on February 13.
The guests on hand for the occasion took the opportunity to ask Mr. Wenders questions and to engage in a lively discussion. The talk was moderated by Rajendra Roy, chief curator of film at the Museum of Modern Art in New York. The interior decor of the Glashütte Original Lounge was also clearly inspired by the great filmmaker and represents a tribute to the director and his renowned film, "Wings of Desire" (Der Himmel über Berlin).
The thematic exhibition was organized in collaboration with the Deutsche Kinemathek and presented, among other things, original props, photos and documents from the film, which had its initial theatrical release in 1987.